About us
About Roof Master And Its People
Roof Master UK Ltd was established by Colin Richards, a self-confessed roofing guru, who has a knowledge and experience of roofing materials and techniques that spans from older traditional lead methods to modern day technologies dominated by fast application membranes.
Colin spent 7 years working with and providing liquid plastic technology until he discovered a superior unsaturated polyester resin technology which provides a one-coat system as opposed to the liquid plastics two-coat system providing the benefits of faster application (to both the fitter and the customer), superior performance and lower cost. All of which are significant advantages to potential franchisees and roof owners.
Having discovered the one-coat system solution, Colin decided to establish Roof Master UK Ltd in his region. The company has offices in Aberystwyth and has built up an excellent reputation within the home- owner, public authority, commercial and architectural communities across Wales.
The reputation of Roof Master UK Ltd has spread beyond these boundaries and Colin regularly delivers his services in locations around England.
Over the last 10 years, Colin has spent refining the ‘system’ so that an average roof can take as little as 4 hours and a Garage roof can usually be completed in 5 hours.
Due to the fact Colin has ironed out and refined all the old problems, this has enabled franchisee to do 3 jobs a week – most jobs take only one day – that means you will be able to repair a roof, quote a job and then load up for the next day, enabling you to give more time to customer services and productivity.
This ethos has even been carried through to the paperwork – the ethos of simplifying that dreaded paperwork is now done automatically.
From the minute you receive the enquiry, it is a 4 step process from the initial lead to the income at the end of a job…enquiry -> quotation -> complete job -> invoice.
The process is simple and quick to apply, you could even say as simple as a-b-c or 1-2-3…
All this has been made possible by heavy involvement in technology & roofing product to enable you to run your business.
This is one of simplest franchises in the UK today; this opportunity will suit people who once worked for double glazing firms that went out of business, gas fitters and even plumbers. And not only will it suit tradesmen, but it will also let people escape from the office grind and get out to work in the fresh air
We are already 10 yrs ahead of the game and are continually improving our system.
Finding reliable roofers who actually know about, and more importantly understand the problems associated with roofs , who can work both on commercial and domestic properties has always been a problem..
Other roofing companies and even builders just won’t do justice to the work that is needed...which is a huge benefit to you, because you will outshine them in every way!
Colin says...
“Getting any reliable roofing company especially in a specialised trade like flat roofs...a company that does a good job, shows up on time, and treats its customer with respect is extremely valuable.
I want to create harmony where in the past there has been discord, where roofers actually understand what needs to be done and no job is ever too big or even impossible...
I have created a flat roofing service that operates to the highest standards possible”.
So many consumers and businesses have this same need, and realising that only a franchisee can offer such high service levels, Colin has contracted with consultants ‘The Franchise Doctors’ to build up a national franchise. With the Franchise team led by David Jones, the focus of the business is making each and every franchisee successful.
Our Mission
At Roof Master we aim to quickly and efficiently remove customers frustrating flat roof problems – which means flat roofs free from weather damage for many years to come.
At Roof Master we aim to quickly and efficiently remove customers frustrating flat roof problems – which means flat roofs free from weather damage for many years to come.
Our Values
We have a strict "Fix First Time" approach and a ‘leave only when we finish the job’ work ethic. Roof Master does not cut corners, we focus upon providing the right long term solution rather than pricing just to win business.
We train our Franchisees to follow our unique system so they too can do their job correctly and to the highest possible standard.
We pride ourselves on our “Best Value Commitment” Ethos…What does this mean to you? Regularly there can be three different ways to do a job, we choose the right one and always look at a job as if it was our own home or property – we always question “What would I do to give the best value for money solution?”
Our Motto
“Roof Master – Flat Roof peace of mind. Fit It, Fix it and Forget it”
Our statement of ‘Mission’ and ‘Values’ does not sit in a drawer, it has a great effect on how we operate.
We know that Roof Master customers soon realise the benefits after having spoken to other “so called” experts…
We know that Roof Master customers soon realise the benefits after having spoken to other “so called” experts…
Long Term Relationships
We regularly establish long term relationships with property owners and businesses, because we make it simple – our operations system works even during busy periods.
We regularly establish long term relationships with property owners and businesses, because we make it simple – our operations system works even during busy periods.
Because learning is important to us, our franchisees work together to share successful practices. As an organisation we are continually evaluating new practices and methods.
We value the individuality of our people. We recruit highly skilled and creative individuals and we promote and enhance their creativity through shared learning experiences. The relationship with the customer is key.
We actively seek co-operation with other experts who share the same values and choose to collaborate with us to add to our offering to our clients.
We actively seek co-operation with other experts who share the same values and choose to collaborate with us to add to our offering to our clients.
We’re always willing to learn…what with ever changing building regulations and unusual roofs to repair and renew, even leaks that have had people baffled for years.
We send these examples via email to all our franchisees laptops via our newsletter and extranet, so our franchisees have a heads up on latest techniques.
Each and every franchisee will also have access to a library of unsurpassed hints and tips that they can relate to their work, because we never know what’s round the corner and we want to have all the answers...
After all, come backs is what breaks a business schedule, your reputation and also looses you money... that’s why we simply follow our mission.
Everyone involved in Roof Master is highly motivated to make a real positive difference to the way people view Flat Roofs.
Here are Roof Masters key personnel…
Founder
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Flat Roof Expert with 30 Years Experience
in the Roofing Industry
Colin Richards – Managing Director
Responsible For:
-
Overall business strategy for the business of franchising flat roofing
- Training of Franchisees
- Overall monitoring of Support of the Franchisees
- Technical improvements to products
Background:
- 25years experience in the roofing business
- Has always loved the challenge of simplifying the work
- Built up and managed a flat roofing system that was said couldn’t be done
- Researched and tested the best resins on the market and assigned the best overall products
- The road of self improvement for the systems and products resulted in successful pilots exceeding targets
- Lives in Aberystwyth Wales with Rhiannon his partner
Franchisee Support Management Team…
Of course as we’ve just stated, Colin plays a vital role in supporting our franchisees, but the support doesn’t end there.
As you’ll soon see, in the next section, our success depends on your success, so it’s in our interests to make sure you are given the highest level of support possible to help you succeed. In fact we believe we have the most impressive support team anyone could wish for…
Franchisee Support Director - Fraser Beecroft
A ‘Franchise Doctor’ And Franchisee Support Expert
Responsible For:
Fraser’s role in the team is to help you…
- Succeed! Fraser’s primary role is to contribute to the success of all our franchisees. He’ll be working closely (‘hands on’) with you to make sure you have the right level of support to help you achieve the results we believe are possible.
- Get A Steady Stream Of Customers! Fraser obviously won’t be doing the sales and marketing for you, but he will be continually developing, improving and testing all our existing marketing strategies, and adding others to them to keep your business flourishing.
- Improve ‘The System’! Fraser will also be continually working with us to improve and streamline the franchise system so we get the best possible results from everything we and you do.
Background:
- Liaised with and assisted government bodies and local authorities to facilitate international transactions with large multi-national companies
- Responsible for implementing system management solutions to deliver both service based alert monitoring and fully automated self-healing capabilities
- On site consultancy for large UK financial organisation. Company savings made during project of over £1m
- Helped to maintain the systems training department, of UK based Insurance company, without the need to employ new member of staff
- Key role in change management procedure training all staff on new systems. Continuous updates collated and presented to new and existing staff on an ad-hoc basis
- Partner of The Franchise Group – extensive experience in all aspects of Franchise Creation and Management
- Married to Michelle, they have three sons, Alex, Joshua and Christopher
- Lives in Stockport, Cheshire
Franchisee Support Director – David Jones
A ‘Franchise Doctor’ and
Franchisee Support Expert
David is also a Franchise Doctor (please see next section for details) working as part of our franchise support team…
Responsible For:
David’s primary roles in the team are to support Fraser and help us develop and improve the franchise across the UK.
David isn’t as ‘hands on’ as Fraser but Fraser and David will hold planned meetings as often as necessary to discuss your progression and any ways they feel they can support you further.
Background:
- A senior franchise professional with expertise in all aspects of the franchise development
- Previously enjoyed a 20 year career in sales marketing and general management working for major and mid-sized multinational corporations such as KPMG, IBM and Oracle
- Seasoned manager with experience of setting up and growing small companies with no sales or brand image into successful UK operations
- Experienced manager of distribution channels and the support systems required to deliver success
- Married with 2 children
Franchise Doctors Support Team…
In addition to having close support from us and the Franchisee Support Directors we also have the support of The Franchise Doctors Support Team. You may never meet these guys, but it’s important for you to know that Peter, Howard and Steve offer strong and on-going support to us and to Fraser and David.
Here’s a brief description of them and how their input in turn helps your success…
Peter Finlay – Managing Director of The Franchise Doctors
- Establishing the best structure for our franchise – ensuring a success based franchise where everyone wins
- Establishing the best level of support and support structures are put in place for our franchisees
- Built and managed the UK’s largest independent direct insurance sales company
- Received accolades for achievement and excellence in the field of sales, recruitment and management
- Personally trained over 2,500 sales people and sales managers throughout Europe
- Has provided franchising services to many companies of varying sizes from ‘one-man bands’ to British Telecom
- He is a specialist in the development of franchising strategies and the founder and co-owner of the Tan City chain of Franchises
- Appearances on TV and radio on business and franchising issues
- Married to Julie, they have three children Camilla, Joshua, and Spencer
Howard Flint – Operations Director, The Franchise Doctors
Responsible for:
- Working with us to ensure we put in place the best possible operational processes
- Overseeing the development of operational processes for us and all our franchisees
Background:
- Howard has been in sales and operational management roles since 1986 when he began work as an officer in the British Army. Since leaving the Army in 1990 he has been employed by global Blue Chip companies to grow and manage key parts of their operations
- Set up and developed a £50m business unit for CSC Computer Sciences in Scandinavia
- Managed operational improvement programmes of over £100m+ for BAE SYSTEMS
- Ran the systems and communications infrastructure for Eli Lilly in Europe (global pharmaceutical company)
- Howard has a Maths degree from Oxford University and an MBA from Cranfield University
- He is married to Corinne and has twin boys Henry and George
Steve Hackney – Marketing Director, The Franchise Doctors
Responsible For:
- Overseeing the sales and marketing strategies and campaigns for all our franchisees
Background:
- Over the last 10 years Steve has consulted successfully with over 100 different types of businesses (all over the world), and generated tens of millions of £’s in profits for them
- He is regarded as one of the world’s leading marketing and business growth specialists
- He has written 12 best selling sales and marketing books/programs
- Has worked very successfully with a number of leading Franchise organisations such as O’Briens, and Accountax – helping them systemise their entire marketing strategies
- Played professional rugby union for England, Leicester Tigers, and the Barbarians
- He is an acclaimed and successful speaker
- Married to Helen, they have three children – Thomas, Matthew, and Olivia
- Visit Steve’s personal web site for more information at… www.powermarketingstrategy.com
Once again I’ll stress that Peter, Howard and Steve are there to support us and The Franchisee Support Team. They won’t have any contact with you directly, nor you with them.
As you can see even though we have a very successful model we understand the importance of supporting you as much as we can. Of course we understand this is YOUR business, but we know you’ll need our support and that’s why we worked so hard to secure a ‘partnership’ with The Franchise Doctors – please see next section below for more details…
Our ‘Partnership’ With The Franchise Doctors And Why This Is So Important To You
Perhaps now is the best time to explain to you more about why we’ve decided to partner with The Franchise Doctors.
First and foremost virtually every franchise needs the involvement of a ‘franchise consultant’ to help transform a successful business into a franchise. We’re no different. But there are several reasons why we decided to work with the UK’s leading franchise group…
1.YOU The Franchisee Are ‘KING’
The Franchise Doctors have a unique franchising model called Upside-Down® Franchising. In effect their model puts you - the franchisee - as the most important person in the franchise, NOT us. We felt, as The Franchise Doctors do, that this is the most ethical way to franchise.
Below are two diagrams which in essence show the fundamental differences between more conventional approaches (where the franchisor is king, against the Upside-Down® model where the franchisee is king)
The Conventional Franchising Approach…
The Upside-Down® Franchising Approach
The Upside-Down® model is one where the support of the franchisee to ensure their success is all that matters and we knew this was going to be the only way we wanted to treat our franchisees.
2.The Financial Structure Of Upside-Down® Franchising Means For Us To Be Successful – You Must First Be Successful
In other words – our success comes from your success. As you’ll see from the financials, we make our money in two ways – from your franchise fee and the management service fee we charge (a small percentage of your turnover).
The Franchise Fee is set at less than 50% of your projected first year income – which means you should get a return on your investment within the first 12 months (I’m sure you see the sense of this for you).
The management service fee is set a rate that offers great value for money to you, and ensures the success of our business if you and all our other franchisees are successful. Because our main revenue comes from the combined results of all our franchisees we have to provide high quality support to help you succeed, otherwise our business fails.
3.The Franchise Doctors Earn Their Money From Your Success Too
We pay The Franchise Doctors a percentage of the management service fee our franchisees pay us. That means that The Franchise Doctors are also hugely motivated to succeed, and explains why they dedicate two Franchisee Support Directors to support our franchisees to ensure their success. In fact the Franchisee Support Directors don’t have a salary and don’t drive company cars. All their income is derived from the success they create for you and us!
We like the fact that they stand to gain and lose like we do and you do from the success of the franchise. That should also be very encouraging to you, to know we’re all in this together, and all do very well if everyone is successful.
Should you decide to join us, the franchise agreement you sign is with us and not with The Franchise Doctors. We have a contract with The Franchise Doctors (5 year rolling contract) and they are working with us to support you.
4.The Franchise Doctors ‘Cherry Pick’ The Best People (Businesses and Franchisees) To Work With
Furthermore The Franchise Doctors play a very active role in the recruitment of our franchisees – in fact you’ll be meeting them first. It goes without saying that since the success of the franchise is highly dependent on getting the right franchisees on board they want to make sure only the best franchisees are recruited.
5.The Franchise Doctors Are ONLY Concerned With Ethical Franchising
As very ethical people ourselves we were very impressed and refreshed by the stand The Franchise Doctors have in regards to ethical franchising. They’ll only get involved with businesses who completely take on board their Upside-Down® model which focuses on making the franchisee a success.
You know as well as we do that there are franchises out there that only care about themselves. Only care about selling franchises (i.e. they’ll sell another if you’re not successful, and all their income is derived from the franchise fee). They only care about one thing – “How much can we make from the franchisees?”.
To us this partnership with The Franchise Doctors is a perfect one to ensure you are successful and in turn to ensure we are successful. Hopefully you can now understand why we felt it was so important to secure the services of The Franchise Doctors.
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